FB Graph Search buat Toko Online
Preambule: Apa itu FB Graph Search-> FItur pencarian dr FB utk cari People, Photos, Video, Pages, Group, Apps dan Event. simplenya adalah Google for FB
Dr fitur, tersebut yg paling dicari oleh pemilik toko online adalah pencarian orang, spesifiknya pencarian target market.
Karena setiap produk, target marketnya pasti beda.
Semisal-> jualan binder kulit target marketnya mahasiswi/mahasiswa di kampus agak menengah ke atas.
Atau jualan jas hujan anak target marketnya ibu-ibu menikahnya 6-10 tahun yang lalu
(Lihat Update dibawah untuk contoh target market yang agan cari)
Nah, gimana caranya cari orang2 kayak diatas? Graph Search jawabannya.
Coba ketik [ketik ya, bukan copas] "Married Women Who Live in Jakarta" [tanpa tanda petik]-> Agan ditampilkan list ibu-ibu yang tinggal di jakarta. Atau mau lebih spesifik?
Ketik "Married women over 21 years old who like SimpleHijab and live in Jakarta, Indonesia" [tanpa tanda petik] -> list ibu-ibu yang umurnya diatas 21 tahun, tinggal di jakarta dan suka Pages SimpleHijab (bukan punya ane)
Nah, dibawah ini list yang bisa dipakai (sumber: hxxp://www.socialmediaexaminer .com/facebook-graph-search-marketing - bukan punya ane)
#1: Find Colleagues to Connect With-> People who are not my friend who like PAGE NAME
#2: Find Friends Who Like Your Page-> My friends who like PAGE NAME
#3: Network Within Facebook Groups Based on Shared Interests-> Groups of people who like TOPIC and like PAGE NAME
#4: Find Your Fans’ Interests-> Favorite interests of people who like PAGE NAME
#5: Identify Pages Your Fans Like->Pages liked by people who like PAGE NAME
#6: Identify Pages Liked by Specific Fans->Pages liked by PERSON or PAGE
#7: Compare Fan Bases to Identify New Prospect Markets->Fans of PAGE NAME 1 and PAGE NAME 2
#8: Find Your Customers->People who work at PLACE and like SOMETHING
#9: Reveal Intersecting Interests->Favorite interests of people who like PAGE NAME 1 and PAGE NAME 2
#10: Identify Your Competitors->TYPE OF BUSINESS in LOCATION visited by people who like PAGE NAME
#11: Find Your Fans’ Interests->Movies liked by people who like PAGE NAME / Favorite music of people who like PAGE NAME / Sports teams of people who like PAGE NAME
#12: Sort Your Fans’ Page Likes by Gender-> Pages liked by GENDER who like PAGE NAME
#13: Reveal Your Fans’ Page Likes by Age-> Pages liked by people over the age of NUMBER who like PAGE NAME
#14: Build Your Game App-> Games played by fans of PAGE NAME
#15: Optimize for Location-> Places near PLACE visited by people who like SOME ATTRACTION
#16: Find the Right Fan to Help You Spread a Specific Message-> Fans of PAGE NAME over the age of NUMBER / Fans of PAGE NAME who live in COUNTRY
Nah, sering juga hasil search tidak muncul -> penjelasannya ada 2 menurut ane:
1. Graph Search adalah hasil pencarian sosial, bukan database-> jadi hasil pencarian PASTI tergantung dengan siapa agan berteman, kemana agan pergi, atau bagaimana agan berinteraksi di FB
2. Query-nya SALAH, bisa jadi karena copas atau salah ketik-> semisal pages SimpleHijab dan simple hijab adalah berbeda. Nah, dibawah ini akan ane share query-query manual yang bisa agan copas langsung ke URL BROWSER (for desktop only)
b. Lebih muda dari xx tahun (contoh 17) -> hxxps://www.facebook. com/search/17/users-younger
c. diantara xx dan xx tahun (contoh antara 18-30 th)-> hxxps://www.facebook. com/search/18/30/users-age-2
b. Married -> hxxps://www.facebook. com/search/married/users
c. In relationship -> hxxps://www.facebook. com/search/in-relationship/users
a. Sedang tinggal (contoh di surabaya)-> hxxps://www.facebook. com/search/107934015907468/residents/present
b. Visited (contoh sby)-> hxxps://www.facebook. com/search/107934015907468/visitors
c. Pernah Check in-> hxxps://www.facebook. com/search/107934015907468/users-checked-in
a. Suka dengan (contoh kaskus) : hxxps://www.facebook. com/search/169377853224026/likers
b. suka dengan lebih dari 1 pages (contoh kaskus dan tokopedia): hxxps://www.facebook. com/search/169377853224026/likers/386081579611/likers/intersect
2. Ipad: hxxps://www.facebook. com/search/173847642670370/app-users
3. Andro: hxxps://www.facebook. com/search/350685531728/app-users
4. Windows: hxxps://www.facebook. com/search/7933375107/app-users
5. BB: hxxps://www.facebook. com/search/2254487659/app-users
Dari 5 hal diatas, agan bisa cari yang sesuai target market agan. Eh, tapi bagaimana kombinasinya. Kayak gini gan (dibelakangnya ada /intersect):
hxxps://www.facebook. com/search/18/30/users-age-2/females/married/users/107934015907468/residents/present/169377853224026/likers/386081579611/likers/350685531728/app-users/intersect
Muncul list emak2 umur 18-30 tahun tinggal di surabaya, fans dari tokopedia dan kaskus, pakai hp android.
Note: Kalau query-query di atas gak jalan berarti agan terlalu cinta bahasa indonesia, ganti bahasa inggris dulu.
Agan bisa coversi hasil search jadi UID (buat FB Ads) pakai tool hxxps://chrome.google. com/webstore/detail/fb-uid-scraper/hflfdfjhemennkeeolpjdbdfbfonodbg?hl=en
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hxxps://facebook. com/search/17/23/users-age-2/males/103847742987074/residents/present/113211368849513/likers/intersect
Untuk cari Reseller Jilbab-> Cari emak2 yg punya akun instagram serta punya BB (rasa sosialitanya tinggi)
hxxps://facebook. com/search/18/30/users-age-2/females/married/users/545979405417308/likers/2254487659/app-users/intersect
Untuk jualan Jam Tangan harga 1 juta ke atas-> Cari cewek yang punyaiphone dan pernah ke Singapura
hxxps://facebook. com/search/females/101883206519751/visitors/6628568379/app-users/intersect
Untuk prospek MLM-> Cari cewek umur 20-30an yang nge-like Mario Teguh (karena yang ngelike mario teguh biasanya butuh motivasi)
hxxps://facebook. com/search/20/30/users-age-2/females/52472954880/likers/intersect
Dr fitur, tersebut yg paling dicari oleh pemilik toko online adalah pencarian orang, spesifiknya pencarian target market.
Karena setiap produk, target marketnya pasti beda.
Semisal-> jualan binder kulit target marketnya mahasiswi/mahasiswa di kampus agak menengah ke atas.
Atau jualan jas hujan anak target marketnya ibu-ibu menikahnya 6-10 tahun yang lalu
(Lihat Update dibawah untuk contoh target market yang agan cari)
Nah, gimana caranya cari orang2 kayak diatas? Graph Search jawabannya.
Coba ketik [ketik ya, bukan copas] "Married Women Who Live in Jakarta" [tanpa tanda petik]-> Agan ditampilkan list ibu-ibu yang tinggal di jakarta. Atau mau lebih spesifik?
Ketik "Married women over 21 years old who like SimpleHijab and live in Jakarta, Indonesia" [tanpa tanda petik] -> list ibu-ibu yang umurnya diatas 21 tahun, tinggal di jakarta dan suka Pages SimpleHijab (bukan punya ane)
Nah, dibawah ini list yang bisa dipakai (sumber: hxxp://www.socialmediaexaminer .com/facebook-graph-search-marketing - bukan punya ane)
#1: Find Colleagues to Connect With-> People who are not my friend who like PAGE NAME
#2: Find Friends Who Like Your Page-> My friends who like PAGE NAME
#3: Network Within Facebook Groups Based on Shared Interests-> Groups of people who like TOPIC and like PAGE NAME
#4: Find Your Fans’ Interests-> Favorite interests of people who like PAGE NAME
#5: Identify Pages Your Fans Like->Pages liked by people who like PAGE NAME
#6: Identify Pages Liked by Specific Fans->Pages liked by PERSON or PAGE
#7: Compare Fan Bases to Identify New Prospect Markets->Fans of PAGE NAME 1 and PAGE NAME 2
#8: Find Your Customers->People who work at PLACE and like SOMETHING
#9: Reveal Intersecting Interests->Favorite interests of people who like PAGE NAME 1 and PAGE NAME 2
#10: Identify Your Competitors->TYPE OF BUSINESS in LOCATION visited by people who like PAGE NAME
#11: Find Your Fans’ Interests->Movies liked by people who like PAGE NAME / Favorite music of people who like PAGE NAME / Sports teams of people who like PAGE NAME
#12: Sort Your Fans’ Page Likes by Gender-> Pages liked by GENDER who like PAGE NAME
#13: Reveal Your Fans’ Page Likes by Age-> Pages liked by people over the age of NUMBER who like PAGE NAME
#14: Build Your Game App-> Games played by fans of PAGE NAME
#15: Optimize for Location-> Places near PLACE visited by people who like SOME ATTRACTION
#16: Find the Right Fan to Help You Spread a Specific Message-> Fans of PAGE NAME over the age of NUMBER / Fans of PAGE NAME who live in COUNTRY
Nah, sering juga hasil search tidak muncul -> penjelasannya ada 2 menurut ane:
1. Graph Search adalah hasil pencarian sosial, bukan database-> jadi hasil pencarian PASTI tergantung dengan siapa agan berteman, kemana agan pergi, atau bagaimana agan berinteraksi di FB
2. Query-nya SALAH, bisa jadi karena copas atau salah ketik-> semisal pages SimpleHijab dan simple hijab adalah berbeda. Nah, dibawah ini akan ane share query-query manual yang bisa agan copas langsung ke URL BROWSER (for desktop only)
1. Umur :
a. Lebih tua dari xx tahun (contoh 16)-> hxxps://www.facebook. com/search/16/users-olderb. Lebih muda dari xx tahun (contoh 17) -> hxxps://www.facebook. com/search/17/users-younger
c. diantara xx dan xx tahun (contoh antara 18-30 th)-> hxxps://www.facebook. com/search/18/30/users-age-2
2. Relationships:
a. Single-> hxxps://www.facebook. com/search/single/usersb. Married -> hxxps://www.facebook. com/search/married/users
c. In relationship -> hxxps://www.facebook. com/search/in-relationship/users
3. Tempat tinggal
Extra note: Semua nama tempat harus dicari ID FBnya dulu. Caranya cari dulu nama tempat di FB, semisal kota surabaya di FB: hxxps://www.facebook. com/pages/Surabaya-Indonesia/107934015907468?ref=br_rs ), maka ID-nya 107934015907468a. Sedang tinggal (contoh di surabaya)-> hxxps://www.facebook. com/search/107934015907468/residents/present
b. Visited (contoh sby)-> hxxps://www.facebook. com/search/107934015907468/visitors
c. Pernah Check in-> hxxps://www.facebook. com/search/107934015907468/users-checked-in
4. Liked Pages
Extra note: Harus dicari ID FBnya dulu. Caranya cari dulu nama pagesnya, misal kaskus, urlnya hxxps://www.facebook. com/officialkaskus/?ref=br_rs . URL itu agan copas di hxxp://findmyfbid. com/. Ketemu ID 169377853224026a.a. Suka dengan (contoh kaskus) : hxxps://www.facebook. com/search/169377853224026/likers
b. suka dengan lebih dari 1 pages (contoh kaskus dan tokopedia): hxxps://www.facebook. com/search/169377853224026/likers/386081579611/likers/intersect
5. Mobile Devices
Agan bisa cari user yang pakai HP tertentu
1. Iphone: hxxps://www.facebook. com/search/6628568379/app-users2. Ipad: hxxps://www.facebook. com/search/173847642670370/app-users
3. Andro: hxxps://www.facebook. com/search/350685531728/app-users
4. Windows: hxxps://www.facebook. com/search/7933375107/app-users
5. BB: hxxps://www.facebook. com/search/2254487659/app-users
Dari 5 hal diatas, agan bisa cari yang sesuai target market agan. Eh, tapi bagaimana kombinasinya. Kayak gini gan (dibelakangnya ada /intersect):
hxxps://www.facebook. com/search/18/30/users-age-2/females/married/users/107934015907468/residents/present/169377853224026/likers/386081579611/likers/350685531728/app-users/intersect
Muncul list emak2 umur 18-30 tahun tinggal di surabaya, fans dari tokopedia dan kaskus, pakai hp android.
Note: Kalau query-query di atas gak jalan berarti agan terlalu cinta bahasa indonesia, ganti bahasa inggris dulu.
Agan bisa coversi hasil search jadi UID (buat FB Ads) pakai tool hxxps://chrome.google. com/webstore/detail/fb-uid-scraper/hflfdfjhemennkeeolpjdbdfbfonodbg?hl=en
================================================== ========================
Update: Cara mencari target market
Untuk jualan Jersey-> Cari mahasiswa yang fans dari sebuah klub sepakbola serta kotanya tidak terlalu jauh dari tempat agan (biar gak mahal di ongkir)hxxps://facebook. com/search/17/23/users-age-2/males/103847742987074/residents/present/113211368849513/likers/intersect
Untuk cari Reseller Jilbab-> Cari emak2 yg punya akun instagram serta punya BB (rasa sosialitanya tinggi)
hxxps://facebook. com/search/18/30/users-age-2/females/married/users/545979405417308/likers/2254487659/app-users/intersect
Untuk jualan Jam Tangan harga 1 juta ke atas-> Cari cewek yang punyaiphone dan pernah ke Singapura
hxxps://facebook. com/search/females/101883206519751/visitors/6628568379/app-users/intersect
Untuk prospek MLM-> Cari cewek umur 20-30an yang nge-like Mario Teguh (karena yang ngelike mario teguh biasanya butuh motivasi)
hxxps://facebook. com/search/20/30/users-age-2/females/52472954880/likers/intersect
